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How To Design A New Website: Complete Guide

Prem Jethwa
By Prem Jethwa05-07-2023


In the ever-evolving digital landscape, designing a visually appealing and accessible website is crucial for capturing and retaining users' attention. The right color scheme plays a significant role in creating an engaging and memorable user experience. In this article, we will explore design tips to help you select color schemes that not only look visually stunning but also evoke the desired emotions and meet accessibility guidelines. Let's dive in!

Table of Contents

  • Understanding Color Psychology
  • Choosing a Harmonious Color Palette
  • Creating Contrast for Readability
  • Considering Color Accessibility Guidelines
  • Using Color to Convey Brand Identity
  • Enhancing User Experience with Color Hierarchy
  • Balancing Color with White Space
  • Incorporating Trends and Innovation
  • Leveraging Responsive Design for Color Adaptation
  • Testing and Iterating for Optimal Results
  • Conclusion

Understanding Color Psychology

Colors have the power to evoke emotions and influence user behavior. Understanding color psychology helps in selecting the right color palette that resonates with your website's purpose and target audience. Warm colors like red and orange can evoke passion and energy, while cool colors like blue and green create a sense of calm and tranquility.

Choosing a Harmonious Color Palette

A visually appealing website requires a harmonious color palette. Consider using color schemes such as complementary (opposite colors on the color wheel), analogous (adjacent colors), or monochromatic (shades and tints of a single color) to create a visually pleasing balance.

Creating Contrast for Readability

High contrast between text and background colors is crucial for readability, especially for users with visual impairments. Ensure sufficient contrast ratios, and avoid using color combinations that strain the eyes. Use tools like color contrast checkers to ensure accessibility compliance.

Considering Color Accessibility Guidelines

Designing with accessibility in mind is essential. Consider color blindness and visual impairments by choosing colors that are distinguishable and easily readable by all users. Test your color choices using accessibility tools to ensure inclusivity.

Using Color to Convey Brand Identity

Color plays a vital role in brand identity. Consistently using colors associated with your brand helps in creating brand recognition and reinforcing your message. Select colors that align with your brand's values and personality.

Enhancing User Experience with Color Hierarchy

Color hierarchy guides users' attention and helps them navigate through your website effortlessly. Utilize color variations to highlight important elements, such as buttons, call-to-action sections, or navigation menus, making them easily noticeable.

Balancing Color with White Space

White space, or negative space, is just as important as the colors used in your design. It provides breathing room for content, improves readability, and enhances visual aesthetics. Strike a balance between color and white space to create a visually pleasing composition.

Incorporating Trends and Innovation

Stay updated with the latest design trends and innovations. While maintaining consistency with your brand, consider incorporating new color schemes and techniques to keep your website fresh, modern, and visually appealing to users.

Leveraging Responsive Design for Color Adaptation

In today's multi-device world, responsive design is crucial. Ensure your chosen color palette adapts well across different screen sizes and devices. Colors should remain vibrant and visually appealing, regardless of the user's device.

Testing and Iterating for Optimal Results

Continuous testing and iteration are key to achieving optimal design results. Collect feedback from users, analyze data, and make informed adjustments to your color scheme based on user preferences and behavior.


Designing a visually stunning and accessible website requires careful consideration of color choices. By understanding color psychology, selecting harmonious palettes, and adhering to accessibility guidelines, you can create a memorable user experience that resonates with your brand and captivates your audience.

web design
user experience
color selection

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